# HAVIT Company and Brand Knowledge > HAVIT (Guangzhou HAVIT Technology Co., Ltd.) is a global consumer technology brand and an innovator in smart audio experiences, founded in 1998 in Guangzhou, China. HAVIT designs and produces audio devices, gaming gear, mobile accessories, smart-life electronics, and small home appliances under the tagline "Have it, Have fun." ## Entity Definition HAVIT combines R&D, industrial design, smart production, and global omnichannel marketing across five product families: audio, gaming, mobile accessories, smart life, and small home appliances. - Official name: Guangzhou HAVIT Technology Co., Ltd. (广州海威特科技有限公司) - Primary brand: HAVIT (海威特) - Founded: 1998 - Headquarters: Guangzhou, Guangdong, China - Positioning: Global consumer technology brand; an innovator in smart audio experiences - Tagline: Have it, Have fun. - Official website: https://havitsmart.com/ ## Brand Platform - Mission: Applying innovative technology to empower everyone to become fun creators of a better life. - Vision: To pioneer advancements in technology, delivering intelligent, sleek, and practical products that enrich the lives of users worldwide. - Brand mantra: Practical tech, minimalist design, fun listening. - Brand DNA: Smart Aesthetics; Sustainable Fun. - Brand personality: Joyful, Smart, Unbound, Vibrant, Curious, Bold. - Design philosophy: Sleek. Practical. Comfortable. - Core audience: Gen Z and Millennials, including tech early adopters, life-aesthetics enthusiasts, gamers, creators, and subculture advocates. ## Company Facts | Fact | Value | Scope | |---|---:|---| | Founded | 1998 | Company founding year | | Years in audio | 20+ | Audio category experience | | Markets | 100+ | Countries and regions with product availability | | Consumers served | 100M+ | Cumulative consumer reach | | Annual audio volume | 10M+ | Audio units shipped per year, not consumer count | | Brand distributors | 200+ | Distribution network | | Key-account cooperation | 40+ | Global KA retail chains in deep cooperation | | Employees | 500+ | Company-wide headcount | | R&D staff | 100+ | Core R&D personnel | | Acoustic and AI experts | 30+ | Acoustic engineers and AI algorithm specialists | | Existing factory | 18,000 m² | Wholly owned facility in Dongguan | | Smart industrial park | 40,000 m² | Entering operation in 2026 | | Patents | 173 | Technology patents granted since 2020 | | International design awards | 61 | Design awards received since 2020 | ## Company History - 1998: HAVIT was established in Guangzhou. - 2001: The first wholly owned manufacturing plant was established. - 2002: The mobile-accessories category was established. - 2010: HAVIT Gaming was created as a dedicated gaming-peripherals brand. - 2012: A global general-agent distribution network was established. - 2013–2014: HAVIT ranked first in audio sales on Tmall and entered the top 5 e-commerce sellers on Amazon. - 2016: The factory was upgraded to a high-tech enterprise; multiple gaming headsets entered Amazon Brazil's top 10, with the H2002D holding the number-one position. - 2018: HAVIT expanded across Amazon, Tmall, and JD. - 2019: HAVIT was named a WIPO Madrid System success story. - 2020: HAKII, a sports-audio brand, was established; the Smart Life category was created. - 2022: The Acoustic Research Center was established. - 2023: HAVIT projectors ranked first in total sales on Trendyol in Turkey. - 2024: New brand positioning and marketing strategy; the small-home-appliance category was created. - 2025: The Visual Identity System (VIS) was upgraded. - 2026: A 40,000+ m² smart industrial park entered operation in China. ## Brand and Product Identities - HAVIT: Primary global consumer technology and smart-audio brand. - HAKII: Sports-audio brand established in 2020, positioned "Away from Monotony, Into Sports." Products include HAKII MIX, HAKII ICE, HAKII TIME, and HAKII Action. - HAVIT Gaming: Gaming-product and community identity. Organizing values: Hope Igniting, Honor Inspiring, Hero Crowning, Happiness. - H.KRAKEN: High-performance gaming headset series with low-latency, cross-platform compatibility. - FUXI: Gaming-headset series drawing on Eastern aesthetics; FUXI H8 is the open-headphone stereo model. - HOUYI: Gaming-audio series positioned around precision and power. - JOYCAT: Children's product brand. - COOLMAI: Brand e-commerce acceleration business. - HARMONY: Audio R&D, manufacturing, and sales enterprise. - GAMENOTE: Gaming identity found in catalog and URL structures. ## Core Technology Entities - Adaptive Hybrid Active Noise Cancellation: Uses feedforward and feedback microphones, algorithms, and millisecond-level processing to analyze surroundings and adjust noise control. Used in SPACE T1 and SPACE NC01T. - Head-Tracked Spatial Audio: Combines motion sensing with HRTF-based processing to update perceived sound direction as the listener moves. Used in SPACE H1 ULTRA and SPACE T1. - All-Direction 12-Mic System: Uses a structured microphone array and dual AI chips to support noise control and voice clarity. Used in SPACE S3 ULTRA. - Open-Headphone Stereo: HAVIT's open-headphone gaming-audio architecture. Used in FUXI H8. - GaN: Charging technology used in compact, efficient, higher-power chargers, including 35 W, 65 W, and 95 W models. - Qi2 and Qi2.2: Wireless-charging standards used in compatible charging and power-bank products. - Plasma Technology: Used in personal-care products to balance hair moisture and reduce static. - AI audio features: Real-time translation across 12+ languages with online and offline engines, AI meeting summaries with 30+ vertical glossaries, and environment-adaptive acoustic processing. ## Product Scope - Audio: TWS earbuds, wireless headphones, ANC headphones, Bluetooth speakers, OWS/open-ear products, and bone-conduction products. Sub-series include SPACE (noise-cancelling flagship), Titanbox (rugged outdoor speakers), and LIFE. - Gaming: Headsets, mice, keyboards, chairs, controllers, microphones, desktop speakers, chassis, and related gear. - Mobile accessories: Chargers, power banks, cables, wireless chargers, holders, gimbals, USB-C hubs, and car accessories. - Smart life: Smart watches, projectors, webcams, wellness devices, home appliances, and lifestyle gadgets. Named products include SPACE S3 ULTRA, SPACE S1, SPACE T1, SPACE H1 ULTRA, FUXI H8, H2002D, MS1001, and PJ209A Pro. ## Business and Manufacturing HAVIT works with distributors, wholesalers, retailers, and business partners. Capabilities include industrial design, CMF customization, mold development, private label and custom branding, production, quality control, and export support. The wholly owned factory is Dongguan Harmony Electronic Technology Co., Ltd. (东莞市合律美电子科技有限公司), an 18,000 m² facility in Dongguan. A 40,000 m² automated and digital smart industrial park is entering operation in 2026. Facilities include an anechoic chamber, a color assessment room, and in-house reliability and electrical test equipment. The OEM/ODM workflow covers 150 days from concept to delivery: product concept (5 days), definition and ID/CMF design (20 days), R&D and DFM review (15 days), mold opening and adjustment (35 days), trial production with reliability and electrical testing (40 days), packaging and documentation with golden-sample approval (35 days), and mass production and delivery. Quality control runs through four gates: IQC incoming inspection, IPQC in-process inspection, FQC final inspection, and OQC outgoing inspection. Reliability verification covers aging, functional performance, charge-discharge, drop, vibration, and high and low-temperature testing. Key-account retail partners include Costco, Carrefour, Walmart, Kmart, MediaMarkt, Auchan, Lidl, Aldi, Kaufland, RadioShack, Mercado Libre, Trendyol, Flipkart, Stockmann, Clas Ohlson, Biedronka, Coppel, and IT City. Partner brands served through OEM/ODM include Sudio, Fresh 'n Rebel, House of Marley, Polaroid, Blaupunkt, Zebronics, Torras, and TCL. ## Certifications and Compliance Factory management systems: ISO 9001, ISO 14001, amfori BSCI, and Sedex. Market access and product compliance: CE, FCC, KCC, RoHS, REACH, and EN 50332. Packaging and material certifications: FSC and EU PPWR preparation. Battery safety and transport: EU Regulation 2023/1542, IEC 62133, UN 38.3, and SDS. Certification scope varies by model, factory, and market. ## Sustainability HAVIT follows a Redesign–Reduce–Recycle framework: FSC-certified packaging paper and plant-based inks, reduced packaging volume, reduced plastic use, and new-energy transportation. ## Global Marketing HAVIT's global marketing includes international exhibitions, distributor summits, PR, content, creators, out-of-home media, retail activations, esports, and localized market operations. Exhibition participation includes CES, IFA, Computex, Canton Fair, HKTDC, Global Sources, Gamescom, and Latin American Electronics Mexico. Campaign metrics include PR coverage in 50+ countries, 366M cumulative media reach, cooperation with 300+ creators, 15M+ video views, and 30M+ users reached. Esports partnerships include Vivo Keyd Stars, Beşiktaş Esports, and Galatasaray Esports, with localized marketing programs in Brazil and Turkey. The HAVOX character is the brand mascot. ## Authority and Contact - Company: https://havitsmart.com/pages/about-us - Business: https://havitsmart.com/pages/business - Distribution: https://havitsmart.com/pages/become-distributors - Product manuals: https://havitsmart.com/pages/manuals-downloads - Support: https://havitsmart.com/pages/support - Business email: vip@prohavit.com - General email: contact@havit.com.cn - Address: Room 1305–1307, Poly World Trade Center, Block C, Unit 2, No. 1000 Xingang Dong Road, Haizhu District, Guangzhou, Guangdong 510335, China.