Recently, HAVIT officially launched a comprehensive upgrade of its Visual Identity System (VIS). From the logo and brand color to the IP character and design specifications, the entire brand visual system has been fully refreshed.
This transformation is not simply about “looking better.” It’s about giving the brand more attitude, more warmth, and a deeper understanding of younger generations. Through a fully integrated visual system across both online and offline touchpoints, HAVIT is building a unified, technology-driven, and youthful brand image.
01 New Logo + Handwritten Slogan
More Relaxed, More Rhythmic
The most noticeable change starts with the logo.
The previous HAVIT logo carried a stronger “hard-tech” feel, with sharper edges and a more rigid rhythm between letters. The new design softens this direction by unifying rounded corners and smoothing overall proportions, creating better harmony between the symbol and typography. This shift not only improves visual consistency but also moves the brand toward a more approachable, youthful, and lifestyle-oriented expression.
Paired with the logo is a handwritten slogan design, selected through a global open call with users. The varying stroke thickness and ink depth create a relaxed vibe. Together, it communicates a “fun without trying too hard” spirit, making the brand feel more expressive, youthful, and connected to its global audience.
02 New Brand Color System
Primary Brand Colors Combined with Five Category Colors
Color is one of the most emotional elements of brand identity.
This time, HAVIT made a bold decision by adopting black, white, and gray as the brand’s primary colors.
Why black, white, and gray?
Because it reflects a more premium and sophisticated brand direction. By removing unnecessary color distractions, the system delivers a restrained yet elevated aesthetic. Black, white, and gray naturally evoke calmness, relaxation, and modern minimalism — perfectly aligned with today’s younger consumers who value subtle sophistication over loud expression.
But minimal doesn’t mean boring.
HAVIT also introduced a set of category-specific colors.
These colors provide greater flexibility across digital interfaces, product categories, and marketing scenarios, while helping different product lines express distinct emotional tones and functionalities.
03 The New IP Character “HAVOX”
A Bionic Squirrel Who Loves to Explore Sound
If the logo and color system represent the brand's "face", then the IP character represents its soul.
This time, HAVIT introduced an all-new brand IP character — HAVOX.
HAVOX is a bionic squirrel from “Fun Planet,” serving as HAVIT’s Chief Vibe Officer.
Its mission is to transform abstract emotional experiences into something users can truly feel through sound — making relaxation more natural, rhythms more comfortable, and creativity easier to discover.
HAVOX is more than just a mascot. It serves as a key emotional bridge between audio technology and user experience, appearing throughout brand storytelling, product design, and community interaction.
HAVOX’s Personality
Curious & Adventurous: HAVOX is obsessed with collecting the sounds of the world, trekking through jungles, cities, and even space with its backpack to capture unique “sound moments” as inspiration and emotional fuel.
Energetic & Social: HAVOX firmly believes that music is a universal language. Through playful creativity and bold interaction, it brings people together, adds more fun to everyday moments, and turns technology into good vibes.
Focused & Immersive: Usually lively and energetic, once it puts on headphones, it instantly becomes calm, perfectly embodying true immersion and focus.
HAVOX’s Four Superpowers
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AI Brain — An AI hub with exceptional memory and planning capabilities
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Matrix Ears — A deep noise filtering system capable of capturing subtle details
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Spectrum Eyes — A visualized digital sound interface that transforms information into light signals
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Energy Tail — A rhythm resonance unit that conveys emotion and energy
04 Upgrade Packaging System
A More Unified and Premium Brand Experience
As a key part of the VIS upgrade, HAVIT has fully redesigned its product packaging system under a unified visual standard.
The new packaging consistently applies the latest logo and color system, creating a cohesive brand identity and stronger recognition across retail environments. Every element—from structure and information hierarchy to typography and color—has been refined to improve clarity while enhancing a more youthful, minimal, and contemporary look.
Through this upgrade, packaging goes beyond product protection and becomes an extension of the brand experience, delivering a more unified, refined, and high-quality HAVIT identity from the very first touchpoint.
A New Chapter of HAVIT’s Brand Expression
This upgrade is deeply aligned with the brand’s core positioning — “HAVE IT, HAVE FUN.” More than just a visual refresh, it is a tangible expression of the brand spirit. Rooted in professional audio technology and expressed through a youthful visual language, HAVIT continues to connect technology with emotion, exploring the deeper resonance between sound and people.
With a restrained yet premium aesthetic, a relaxed and free-spirited attitude, and a vibrant and expressive style, HAVIT moves forward with a renewed brand presence. Staying true to its original mission while continuously evolving, we‘re committed to creating more immersive and emotionally engaging listening experiences — unlocking more joyful and meaningful moments for users around the world.