Sourcing Wireless Audio for 2026 H2: How the 2.2% Volume Cliff, ATP/ATS Channel Split, and the 120-Day IFA Reverse-Planning Window Decide Distributor Margin
A Category Manager at a 450-person European audio distributor (DACH region–adjacent scale) signed a US$1.4M FOB contract in early Q2 2026 for 5,000 units of premium ANC true-wireless earbuds, expecting...