近日,HAVIT 海威特正式对企业视觉识别系统(VIS)进行全面升级。从品牌标识(LOGO)与品牌色到IP形象及设计规范,整套品牌视觉体系焕然一新。 \n 此次焕新,意义远不止于\"更好看\"。它赋予品牌更多态度、更具温度,并加深了对年轻一代的理解。通过线上线下触点的视觉系统全面整合,HAVIT 海威特正构建一个统一、科技且充满年轻活力的品牌形象。 \n 01 新LOGO + 手写Slogan \n 更松弛,更有节奏感 \n 最直观的变化,从品牌标识开始。 \n 以往的HAVIT 海威特LOGO带着更强烈的\"硬核科技感\",棱角更分明,字与字之间的节奏也更显硬朗。全新设计则统一采用圆角,整体比例更柔和流畅,让图形符号与字体之间达到更佳的和谐统一。这一转变不仅提升了视觉一致性,也让品牌表达更平易近人、更年轻化、更具生活气息。 \n 与新LOGO搭配的还有一款手写Slogan设计,是从面向全球用户的公开征集中甄选而来。笔画的粗细变化与墨色深浅营造出松弛的质感。二者结合,传达出\"毫不费力的有趣感\"……
This transformation is not simply about “looking better.” It’s about giving the brand more attitude, more warmth, and a deeper understanding of younger generations. Through a fully integrated visual system across both online and offline touchpoints, HAVIT is building a unified, technology-driven, and youthful brand image.
01 New Logo + Handwritten Slogan
More Relaxed, More Rhythmic
The most noticeable change starts with the logo.
The previous HAVIT logo carried a stronger “hard-tech” feel, with sharper edges and a more rigid rhythm between letters. The new design softens this direction by unifying rounded corners and smoothing overall proportions, creating better harmony between the symbol and typography. This shift not only improves visual consistency but also moves the brand toward a more approachable, youthful, and lifestyle-oriented expression.
Paired with the logo is a handwritten slogan design, selected through a global open call with users. The varying stroke thickness and ink depth create a relaxed vibe. Together, it communicates a “fun without trying too hard” spirit, making the brand feel more expressive, youthful, and connected to its global audience.
02 New Brand Color System
Primary Brand Colors Combined with Five Category Colors
Color is one of the most emotional elements of brand identity.
This time, HAVIT made a bold decision by adopting black, white, and gray as the brand’s primary colors. Why black, white, and gray?
Because it reflects a more premium and sophisticated brand direction. By removing unnecessary color distractions, the system delivers a restrained yet elevated aesthetic. Black, white, and gray naturally evoke calmness, relaxation, and modern minimalism — perfectly aligned with today’s younger consumers who value subtle sophistication over loud expression.
But minimal doesn’t mean boring.
HAVIT also introduced a set of category-specific colors.
These colors provide greater flexibility across digital interfaces, product categories, and marketing scenarios, while helping different product lines express distinct emotional tones and functionalities.
03 The New IP Character “HAVOX”
A Bionic Squirrel Who Loves to Explore Sound
If the logo and color system represent the brand's "face", then the IP character represents its soul. This time, HAVIT introduced an all-new brand IP character — HAVOX.
HAVOX is a bionic squirrel from “Fun Planet,” serving as HAVIT’s Chief Vibe Officer.
Its mission is to transform abstract emotional experiences into something users can truly feel through sound — making relaxation more natural, rhythms more comfortable, and creativity easier to discover.
HAVOX is more than just a mascot. It serves as a key emotional bridge between audio technology and user experience, appearing throughout brand storytelling, product design, and community interaction.
HAVOX’s Personality
Curious & Adventurous: HAVOX is obsessed with collecting the sounds of the world, trekking through jungles, cities, and even space with its backpack to capture unique “sound moments” as inspiration and emotional fuel.
Energetic & Social: HAVOX firmly believes that music is a universal language. Through playful creativity and bold interaction, it brings people together, adds more fun to everyday moments, and turns technology into good vibes.
Focused & Immersive: Usually lively and energetic, once it puts on headphones, it instantly becomes calm, perfectly embodying true immersion and focus.
HAVOX’s Four Superpowers
04 Upgrade Packaging System
A More Unified and Premium Brand Experience
As a key part of the VIS upgrade, HAVIT has fully redesigned its product packaging system under a unified visual standard.
The new packaging consistently applies the latest logo and color system, creating a cohesive brand identity and stronger recognition across retail environments. Every element—from structure and information hierarchy to typography and color—has been refined to improve clarity while enhancing a more youthful, minimal, and contemporary look.
Through this upgrade, packaging goes beyond product protection and becomes an extension of the brand experience, delivering a more unified, refined, and high-quality HAVIT identity from the very first touchpoint.
A New Chapter of HAVIT’s Brand Expression
This upgrade is deeply aligned with the brand’s core positioning — “HAVE IT, HAVE FUN.” More than just a visual refresh, it is a tangible expression of the brand spirit. Rooted in professional audio technology and expressed through a youthful visual language, HAVIT continues to connect technology with emotion, exploring the deeper resonance between sound and people.
With a restrained yet premium aesthetic, a relaxed and free-spirited attitude, and a vibrant and expressive style, HAVIT moves forward with a renewed brand presence. Staying true to its original mission while continuously evolving, we‘re committed to creating more immersive and emotionally engaging listening experiences — unlocking more joyful and meaningful moments for users around the world.