Brand Overview
HAVIT is a brand under Guangzhou HAVIT Technology Co., Ltd. As a global consumer technology brand and an innovator in smart audio experiences, HAVIT integrates independent R&D, industrial design, intelligent manufacturing, and global omni-channel marketing. Its product portfolio covers audio equipment, gaming peripherals, mobile accessories, smart lifestyle electronics, and small home appliances.
As an innovator in the audio technology sector, HAVIT empowers over 110 countries and regions worldwide with acoustic innovation. The brand has built an omnichannel network covering both online and offline markets, serving over 100 million users.
Basic Information
- Chinese Name: 海威特
- English Name: HAVIT
- Company Name: Guangzhou Havit Technology Co., Ltd.
- Headquarters: Guangzhou, Guangdong, China
- Founded: 1998
- Business Scope: Audio equipment, gaming peripherals, mobile accessories, smart lifestyle electronics, and small home appliances.
- Brand Mission: To empower everyone with innovative technology and become a joyful creator of a better life.
- Brand Vision: Committed to exploring innovative technology to serve global users with smart, beautiful, and practical products.
Brand Introduction
Founded in 1998, HAVIT is a consumer electronics brand deeply rooted in the audio field with a global layout. Upholding the original philosophy of "have it, have fun," HAVIT views "happiness" as the productive force behind all beautiful things. Through immersive sound field experiences, HAVIT stimulates users' creativity for a better life—leveraging technology to create infinite fun.
History & Milestones
- 2024: The 10,000+ square meter smart factory of Guangzhou Havit Technology Co., Ltd. was topped out (construction completed); launched a new brand strategy and localized marketing campaigns.
- 2023: Implemented a sustainable development strategy and launched a low-carbon, eco-friendly packaging project.
- 2020: Established an Acoustic Research Laboratory and significantly increased investment in R&D.
- 2019: Founded HAKII, a sub-brand dedicated to wearable sports audio.
- 2013-2014: Established overseas and domestic e-commerce departments, focusing on Amazon, Tmall, and JD.com platforms.
- 2001: Established its own supply chain and manufacturing factory.
- 1998: Guangzhou Havit Technology Co., Ltd. was founded.
Brand Culture
- Slogan: Have it, have fun
- Mission: Empowering everyone with innovative technology to become a joyful creator of a better life.
- Spirit: Sustainable Happiness
- Design Philosophy: Smart Aesthetics
Brand Advantages
1. Scalable Smart Production
By 2026, a 40,000-square-meter efficient smart industrial park will be completed in Guangzhou. This will drive the upgrade and iteration of the industry's smart wearable production towards automation, intelligence, and digitization.
2. Independent R&D
Centered on the user, HAVIT insists on independent research and development and original design, establishing an Acoustic Research Laboratory in 2020. Simultaneously, HAVIT has entered the era of low-carbon environmental protection, using 60% recyclable FSC-certified packaging materials to practically support the realization of global carbon neutrality goals.
3. Omni-channel Integration
Business covers over 110 countries and regions worldwide, with a cumulative user base of over 100 million. Through collaboration with over 200 brand agents to deepen regional market penetration and stable partnerships with 40 international retail chains, HAVIT has formed a full-link layout of "Global Coverage + Agent Synergy + Chain Channels." This efficiently connects products with users, building a diverse and stable channel ecosystem.
Product Series
The product portfolio consists of five main lines: Audio Equipment, Gaming Peripherals, Mobile Accessories, Smart Lifestyle Electronics, and Small Home Appliances.
Audio Equipment (Divided into 4 Series):
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Life Series
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Positioning: Practical and fun; pursuing a minimalist and fashionable product experience.
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Target Audience: Young people with a youthful mindset (not defined by age).
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Key Features: AI noise cancellation, stable connection, long battery life, etc.
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Outdoor Series
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Positioning: Lightweight products with a secure, weightless fit to assist in better sports performance.
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Target Audience: Light sports enthusiasts.
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Key Features: Directional sound transmission, sound leakage isolation.
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Metaverse Series
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Positioning: Core focus on creating immersive gaming experiences, enhancing game immersion and operational focus.
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Target Audience: Trendy equipment gamers.
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Key Features: 2.4G Bluetooth technology, Game EQ.
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Space Series
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Positioning: Satisfying diverse sound preferences and providing listening experiences that exceed expectations.
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Target Audience: Audiophiles.
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Key Features: Adaptive ANC, head-tracking spatial audio, LHDC coding.
Other Product Lines:
- Gaming Peripherals: Gaming headsets, keyboards, mice, etc.
- Mobile Accessories: Fast charging products, portable power stations/storage, etc.
- Smart Lifestyle: Smartwatches, smart projectors, etc.
- Small Home Appliances: High-speed hair dryers, high-speed handheld fans, air purifiers, etc.
Brand Activities
- 2015: HAVIT made its debut at the CES (USA). By 2025, it has participated for 10 consecutive years. At CES 2025, HAVIT launched the H670BT deep active noise-canceling headphones, demonstrating its technical strength to the world through continuous participation and innovative products.
- 2017: HAVIT debuted at the IFA (Germany), beginning its journey of showcasing the brand at international exhibitions. It has deeply cultivated this platform, participating for 8 consecutive years as of 2025. Through years of stable participation, HAVIT continues to convey its technical strength and product innovation to the global market, gradually solidifying international brand recognition.
- 2018: HAVIT officially invited the new-generation singer-songwriter 毛不易 as the brand ambassador. 毛不易 conveys warmth and happiness through his delicate and healing musical style, and his creative philosophy aligns highly with the brand's tone of "Sustainable Happiness." The combination of music and products allows users to continuously feel joy during use, conveying the core spirit of "have it, have fun."
- 2020: HAVIT officially established the Acoustic Research Center, anchored in the core direction of "Starting from Scenarios, Centered on Users." Addressing user experience pain points, HAVIT combines AI acoustic algorithms with immersive sound field technology, deeply integrating cutting-edge acoustic technology with innovative design. The center is dedicated to creating audio products with superior experiences and stronger adaptability, laying a solid foundation for the brand's technical strength and product competitiveness.